INC.redible Matte My Day Liquid Lip Paint Review, Demo, Comparisons

Metal and glossy lips may be attempting a comeback, but the matte lip trend is as strong as ever. The latest liquid lipstick on the bandwagon is the INC.redible Matte My Day Liquid Lip Paint, from Nails INC - the nail polish brand, no less. Good to see polish brands such as Models Own, Butter London, and Nails INC venture into makeup territory.
The INC.redible Matte My Day Liquid Lip Paints come in a generous 14 shades, covering everything from neutrals to brights. These are just £8, for which you get 3.8ml of product, packaged in a sturdy tube, where you can see both colour and quantity of product left. There's a doefoot applicator which does the job, and the fragrance of the lipstick is very similar to that of Jouer Long Wear Lip Cremes, or the Huda Beauty Lip Mattes - tropical and sweet, but not irritatingly strong.

Scroll down for the review and demo of the INC.redible Matte My Day Liquid Lip Paints.

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For more on this lipstick, including a demo of the shade, please watch this video - do also give a thumbs-up, and do subscribe for more beauty updates!

What I really like about the INC.redible Matte My Day Liquid Lip Paint is the price point. You cannot go wrong at just £8 per lippie. I mean, this is at a time when the average matte liquid lipstick is well above £15 per tube of 4ml or less.
I also like that there are 14 shades; there's something for everyone here. There are foundations without 14 shades these days!
I think we need to come to terms with a certain dryness when it comes to matte liquid lipsticks - unless they are the Armani Lip Magnets or the Rouge Dior Liquid Lippies. But then such mousse formulae tend to transfer a bit, whereas the non-transfer lipsticks do dry somewhat on the lips, no matter what. You could use a balm on top, but that would make the lipsticks non-matte, which defeats their purpose.

A quick dryness comparison with 10 other matte liquid lipsticks.

These are MORE drying than:
Armani Lip Magnets
Rouge Dior Liquids
Huda Beauty Lip Mattes
Bourjois Rouge Edition Velvets
By Terry Velvet Rouges

These are about AS drying as:
Kat von D Everlastings
ABH Liquid Lippies
Morphe Liquid Lippies
Rimmel Provocalips
Charlotte Tilbury Hollywood Lips

Hope that helps!

To buy the INC.redible Matte My Day Liquid Lip Paints, go here - they ship worldwide! 

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