The No7 Protect and Perfect Beauty Serum is one of the best-selling skin care and anti-ageing serums of all time, so I did want to know what the hype was all about. For a drugstore brand, the serum retails at Boots for £22.95. A BBC documentary and research by Manchester University have found that the serum actually works at softening wrinkles and reducing pores when used over a long time, so it is a bestseller. Read an article in The Guardian about the serum here.
Read the impressive label to know what it claims to do: