I received the Yarok Feed Your Youth Hair and Scalp Serum in my Christmas Edition A Beautiful World Box (reviewed here), a seasonal beauty box from the UK that features natural products. Yarok is a New York-based, salon-exclusive hair care range. The full-sized bottle first took me aback, because it said, "Feed Your Youth" and "anti-ageing treatment". The idea of an anti-ageing product for the hair and scalp seemed a bit funny to me. What was it supposed to do, give me fuzzy baby locks on a softer scalp? I hit the ABW website and read up on the product and gave it a try. Now that I've used up more than three-fourths of the contents of the bottle, I can share my experience.
Here's the review of the Yarok Feed Your Youth Hair and Scalp Serum and how I use it.
Packaging of Yarok Feed Your Youth SerumAn amber glass bottle with a dropper. The full size is an ounce. The detailed label tells you how to use the product.
Inside, there's a transparent, slightly greenish oil.
Formula and claims of Yarok Feed Your Youth Hair and Scalp SerumEntirely organic and made of natural ingredients, the serum contains yarrow, pure avocado, apricot kernel, orange blossom and bitter orange oils and ylang ylang. I can smell the yarrow oil but not much else, and don't mind it at all, though this is subjective. The serum is cruelty free and claims to nourish stressed and dull hair, remove product build-up and hydrate from root to end, leaving the hair soft, shiny, bouncy and healthy. It "may" ease dry scalp problems, so I didn't have many expectations in that area.... And the key ingredient for all this is yarrow oil, which is extracted from the yarrow weed.
How to use Yarok Feed Your Youth Hair and Scalp SerumYou need three full droppers to cover the entire scalp with the serum. Leave it on then for 10 minutes, with or without a warm towel covering the hair, and shampoo the hair. This isn't how I do it - I have been applying three full droppers to my scalp and coming through so the serum reaches the ends. I then braid my hair and leave it on overnight, sleeping with a towel over my pillow. I shampoo it off in the morning with a sulphate-free shampoo.
Results and benefitsThe Yarok serum does not turn the hair greasy - this is what my hair looks like in the morning, pre-shampoo, with all the kinks from the braids.
While I love argan and macadamia oils for conditioning and hydrating my dry hair, I must say that yarrow oil is a marvel when it comes to dandruff and flaky/itchy scalp.
The Yarok Feed Your Youth Hair and Scalp Serum is now my HG anti-dandruff treatment. I will definitely repurchase when I run out, though I hope ABW includes something from Yarok in their Summer 2014 box. You can buy the serum from abeautifulworld.co.uk for £22 - they ship worldwide. Yarok donates three per cent of their profits to help conserve more than 10 million acres of rainforest in Ecuador and Peru.