Debate: The world's top five cosmetics companies

Wikipedia has a list of the world's top five cosmetics companies. The order, by revenue, as of 2012, is:
  1. Procter & Gamble (owns Olay, SK-II, Max Factor and CoverGirl)
  2. L'Oreal (Blimey. Owns everything from Lancome to YSL, Urban Decay, Essie, Maybelline....)
  3. Unilever (TRESemme, Noxzema, Dove and so on)
  4. Shiseido (Owns NARS, BareMinerals and so on)
  5. Avon
They must have done their research while compiling this list, and I am not really challenging its veracity. Nonetheless, I'm just a little surprised at that order and at the absence of some companies such as LVMH (which owns Benefit, Sephora, Christian Dior, MUFE and Guerlain) and Estee Lauder (which owns M.A.C., Aveda, Bobbi Brown, Clinique, Stila and so on). I mean, M.A.C. alone must have given Estee Lauder quite a push! Of course, the figures may show otherwise.

I'm a layperson with no special knowledge or experience in this field, so I would probably have separated personal care and looked at cosmetics/make-up alone. And, I would have pegged the order as follows:
  1. L'Oreal
  2. Estee Lauder
  3. LVMH
  4. Shiseido
  5. Avon
This isn't intended to incite, insult or insinuate anyone or anything. It's just an opinion! Do you agree with the Wiki list? Which, in your opinion, are the world's largest five cosmetics companies? We're NOT talking about the best; we're talking about the biggest sales. By the companies/groups. Not the individual names (L'Oreal group which owns so many brands, not the individual brand of L'Oreal lippies haha).
I wanted to include a "vote" option, but can't figure out how. So do share your take.
  1. for me: 1 LVMH
    2 shiseido
    3 Estee Lauder
    4 L'oreal
    5 Procter & Gamble

    great post!

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    ReplyDelete
  3. Nah, I dont agree with the Wiki list at all. Although wikipedia is really a good source of info, it is mostly written by people like you and me so you can't exactly trust them that much. I work as a research analyst and we are told never to use Wikipedia as a credible source. :)

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  4. @DeBresha: You're right, I'm kicking Avon out as P&G must definitely sell more! How could a direct-sales company sell more than Estee or LVMH??
    @Priyanka: Very true. When I was at uni, we were told to avoid Wiki. Same thing when I worked as a journalist. This list is defo crap.

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