Opinion: World's top 50 beauty brands for 2013

When I saw this on The Derma Maven's blog I thought it would be great to share it here. Brand valuation consultants BrandFinance have published the list of the top 50 beauty brands in the world for the year 2013, in SPC. You can see the full list here. I'm also sharing a screenshot of the top 27 with all credit to BrandFinance and SPC - the image takes you to their link as well. The report is free to download from the link. Believe me, any beauty lover worth their salt needs to read this list:
What did you think of this list? I'm surprised by No. 1. I expected the runner-up to be in the top position. I'm also surprised by Nos. 6 and 12 (too high) and No. 42 (too low). I'm also surprised by the colossal margin in figures between No. 1 and the competition. Does No. 1 really have a huge standing in markets the world over to head this list? I know you'll say you expected No. 24 to be higher up the ladder - I didn't!
The detailed report tells you why Olay is at the top. It also points out why Avon and Revlon have lost the plot and why Rimmel and Benefit are growing in leaps and bounds. I'm not sure how far copyright law applies to a freely shared study report so I'm not sharing the report here but only a screenshot of a part of the list, as a teaser for you to go read the whole thing.
And, if you read every word of the report (I know, I am a sucker for research projects), you'll find some gems on upcoming launches - Chanel, for one, is launching a revolutionary anti-ageing product shortly!
Just as I thought, Lancome progressed with Visionnaire, Rouge in Love and allied products. There are break-up tables for groups, such as L'Oreal, Estee Lauder and so on. And the L'Oreal-owned name to fall further is...
But I'm not giving away anything - do go to the link, hit download to the right of the table and enjoy the read!
I'd like to know if you think these are the top brands. Forget figures and revenue... we are users and have the right to form opinions about top beauty brands! Does this list reflect quality and performance as well? Would you pick these names, in this order? Any surprises? Do share your take here!
  1. I don't agree with this... why is olay in top. aveeno, rimmel etc are so mcuh bette r in quality

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    1. Olay was a complete shocker for me as well! I expected L'Oreal or one of the brands owned by the L'Oreal group to ace it. Do people really buy more Olay than L'Oreal, given the latter's reach in skin care, makeup, hair care, sun and whatnot?

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  2. olay can't be on no.1 mac,aveeno,rimmel and even EL is on no.8! Sad:(

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    1. For a global list, I doubt Olay figures much in European, Asia-Pacific, African and other world markets!

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  3. This entire list confuses me! I do not agree with this list at ALL! Benefit, Too faced, Tarte... those should definitely be listed way before Olay, Neutrogena, and L'oreal!

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    1. It's so surprising to hear that more people buy Olay than the other brands which have not only skin care, but also makeup, bath and body, hair and so on! And look at the margin between Olay and the competition's figures! It's huge - more than 3k in brand value alone!

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  4. Olay at no.1. I am surprised too!! :O

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  5. The list is quite confusing; definitely don't understand how Olay is up there. Sure their revenue is up there but why must a AA+ brand be higher than a AAA- brand? :S

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    1. The no. 1 spot is based on brand value for 2013 and other figures. But hard to believe that "brand value" for Chanel is wayyyyy lower than Olay.

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  6. Shocked to find Olay right on top. And that too with quite a limited product portfolio (as compared to L'Oréal or even Neutrogena). Wouldn't it be great if some Indian brand makes it to this list some day? Wishful thinking I guess.

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    1. The limited portfolio and limited market is what makes me wonder at Olay! Haha we need to tell Lakme or Elle 18 to sell globally!

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