Packaging: The usual Burt's Bees white tube. No complaints here.
Application: Won't lather up - it's a cream cleanser - so if you need to see bubbles to feel squeaky clean, this isn't for you. If I see bubbles, I get warning lights flashing on and my face feels tight; I prefer creamy cleansers. Easy to rinse off. It feels quite tingly-cool when you apply; nothing unbearable - kind of like menthol. Non-drying; you can feel how gentle it is despite the tingly-cooling.
Repurchase? Yes! Unfortunately this tube just became empty. I've ordered the full size from Feelunique but suspect it has gone astray so they've sent a replacement (which should have arrived a week ago) :(