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How and why I rebranded and changed to a new domain name

Utopia: a state of things in which everything is perfect.

Cosmetopia Digest

I think this blog outgrew "My Beauty Junction" a while ago. I wanted something that was my own; that stood for my own corner on the internet. For sometime now, I have been racking my head over names; a discussion with a few blogging friends yielded results. Huge thanks go out to Anne Smith of Betty's Beauty Bombs for suggesting Cosmetopia, combining Cosmetics and Utopia. Apart from producing the best dang nail art stamping I have ever seen in my life, Anne clearly has a penchant for copywriting.
What is my version of utopia? It involves lots of great quality makeup, skincare that works, LOTS of gifts with purchase, subscription boxes that exceed their face value, haircare that removes frizz completely, acne treatment that eradicates pimples forever, makeup brands lowering their prices without compromising on quality... isn't this utopia a lot nicer than the one that politicians promise?

For fellow-bloggers looking to change their domain name, here's a step-by-step look at how I rebranded, changed my domain name and redirected the old URL to the new one. 

My rebranding process involved two major activities - a redesign and a new name. Nothing else changed. While I had bought my first domain name,, in 2013, I used to follow the Simple Blogger template for a long time. Last November, I had moved to a new layout, designed by code wizard Linda of A Blog Fairy. I then bought my new domain name last week. I used this time; I was on before. And, this is how I connected the new domain name to the blog and kicked out the old domain name.

1. I went to eNom's access point here, logged in, copied the Host Record settings I had there (details below), and changed it to redirect to
2. Two settings are important - your CNAME settings and your A Host settings. Copy those settings from your old domain name host dashboard to a blank word document. Basically, what you need to know from any domain settings are the following:
  • A random string of letters/digits under something marked CNAME.
  • A code next to the random string of letters. For Blogger blogs, the code should end in For other blogs, it should end in whatever your host follows. 
  • The following four values, which are the same for all Blogger blogs:
3. If you haven't got it yet, this is what you have to copy (everything in purple):
How to rebrand blogger blog, change to new domain name and redirect old url on Godaddy and eNom
So make sure you get the four A Address records and the CNAME random string of letters or digits and the code next to it.

What are you copying??

  • The A records point your domain name to the host IP address.
  • The CNAME code, however, is specific to your blog.
4. Now on GoDaddy, go to My domains > domain details on the dropdown menu on the gear. See photo below.
How to rebrand blogger blog, change to new domain name and redirect old url on Godaddy and eNom

5. Under Domain Details, choose the DNS Zone File tab.
How to rebrand blogger blog, change to new domain name and redirect old url on Godaddy and eNom

6. Now you have to enter the codes you saved from your previous domain name.
7. First, there's the A Host records. Click "Add Record" and choose A (Host) and enter @ under Host and these values under Points To:
8. To edit, click the little pen-on-paper button before the Trash button. Make sure all TTL values are the same. That's the time taken before your edits go live. 
How to rebrand blogger blog, change to new domain name and redirect old url on Godaddy and eNom

9. Now scroll down until you see CNAME (Alias). Time to make your edits here. It is the CNAME values that direct people to your specific blog address. See below and do whatever is marked in purple:

How to rebrand blogger blog, change to new domain name and redirect old url on Godaddy and eNom

10. Retain the email and ftp values that are already here under CNAME, and add two new records.
11. In one, add www under host and under "Points to".
12. In the second new record, add the random string of letters/digits you copied from your previous domain name's settings under "Host". Under "Points to", add the specific code (the one that ends with the host details - for Blogger blogs".
DO NOT CHANGE ANYTHING ELSE. Not the MX or TXT or SRV or AAAA or anything else.
13. Save all changes.
14. Go back to the Settings tab.
15. Make sure everything looks like this.
How to rebrand blogger blog, change to new domain name and redirect old url on Godaddy and eNom

16. Now I know you might want to change "Forwarding" to move to BUT GoDaddy customer support told me exactly an hour ago - after my blog vanished for a while - not to change this but to redirect this from Webmaster Tools.
17. Now go to your old domain name dashboard - in my case, It could also be on GoDaddy itself.
18. If it is eNom, delete all values under Host Records and add a new record as follows -
19. Replace the thing in bold with your new domain name. Enter "www" under Host name and choose "URL Redirect" under Record Type.
How to rebrand blogger blog, change to new domain name and redirect old url on Godaddy and eNom

20. For those who had their old domain names on GoDaddy, this is easy - Go to My Domains, click the old domain name and "Manage site"; under Settings, choose Forwarding; click Manage and type your new domain name under "Forward to" and choose "301" under "Redirect Type". I did not want to mask my old URL, so I left the Forward Settings to "Forward only". See below:
How to rebrand blogger blog, change to new domain name and redirect old url on Godaddy and eNom

21. Save everything.
22. Now, on Blogger, go to Settings > Basic. Delete your old domain name and type the new one. See below:
How to rebrand blogger blog, change to new domain name and redirect old url on Godaddy and eNom

23. Save. Your blog will not show up until the TTL has lapsed. I panicked and called GoDaddy, screeching like a banshee. The bloke who answered my call is taking tomorrow off to go see an ENT specialist.
24. All your previous posts will automatically redirect to the newdomainname/path without any problems, if you have followed this process to a T. Even Pinterest pins and links left on social media and other blogs do - I checked.
25. Make sure you hit Webmaster Tools, add your new site and submit a sitemap. Google will index the pages and update the search results shortly. Anyway, your old links will automatically go to the new blog!
I hope that was not too complicated. Too verbose, yes, but since when do I know to be pithy?

Incidentally, my new blog name is also a nod to my addiction to utopian and dystopian fiction. I've even written a dystopian novel of my own, back in 2012. It was named Chiefly and features a rebel trying to overthrow the existing suppressive regime and then goes on to create her own utopian society in the sequel, and it was so bad that I hope it remains unread by any soul forever.

It will take some time for everyone - myself included - to get used to the new name, but I hope this change will soon be accepted by all of us. If you have bookmarked this website, please do bookmark this new one.
Oh, and there are TWO giveaways coming up over the next couple of weeks, so do keep a lookout for those!

What are your thoughts? Too late to do anything about it since I've already bought the domain name, but would love feedback nonetheless.

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  1. Great Post Renu. Thank you for the pointer to my blog. I really do appreciate it. Good luck with the new name. You can put all of this tech stuff away for now.

  2. Thanks for all the details. Good luck Cosmetopia Digest! 💁💁💁

  3. congoz on the new domain..yes its pretty different and m sure its gonna stand out and be remembered! :)

    this post is very useful... when i had changed domain service providers i had to struggle getting these info put in the new provider's dashboard and luckily a friend helped out! i wasn't blogging regularly and went mad when my blog was not showing up only :P

  4. LOL I went through that yesterday and nearly had a heart attack when my blog disappeared. I figured I would share the how-and-why to help others avoid that stress at least!

  5. Thanks for everything, Linda! Hope I don't have to fiddle with the tech stuff for a long while ahead!

  6. Great to know! This is definitely helpful and I'll have to save it!

  7. I like it. Having done something very similar, myself recently, I heartily endorse it. :D

  8. Everything about it is COOL!

  9. Thank you! I'm so glad I rebranded!

  10. It was your rebranding that inspired me to finally take the plunge, so thank you!

  11. Thank you! People were abbreviating the old blog name to "My BJ" so I had to change it!

  12. Thank you so much! It is much better than the old blog name, which people were abbreviating to "My BJ" LOL.

  13. Aw. I'm glad to be an enabler. :D

  14. I like the new name and congrats on the new domain. :)


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